Vlaad and Company (Vlaad & Co.), a recruiting firm specializing in the Canadian capital markets, has embarked upon a women in capital markets initiative with the intention of moving more women into capital markets jobs. The case describes the early stages of this initiative and provides six examples of capital markets job candidates, four women and two men. The director and head of the women in capital markets initiative, must decide which of these six candidates, if any, to present to client firms. She must also think about the design of the women in capital markets initiative.
